LaToya Collins-Jones

LaToya is the Founder and Chief Geeky Officer of Pretty Geeky. Before founding Pretty Geeky, LaToya was a member of Dell’s Center for Entrepreneurship team under the leadership of Ingrid Vanderveldt. As an advocate for technology in minority and women communities, LaToya has worked with a wide range of partners, influencers, and start-ups. Her focus is showing clients how to leverage technology to maximize their sales and marketing results through customized strategies and solutions while leveraging technology. Pretty Geeky is perfect mash-up of the two things she loves most…breaking the rules (Innovation) and technology. Pretty Geeky is now the parent company of several ventures including software, lifestyle brand and an online community. In addition to running day to day operations of Pretty Geeky Company, LaToya co-hosts a podcast called Cup of Joe. A podcast that share life experiences as an entrepreneur in a fun and open dialogue. One of LaToya’s favorite things to do outside of being wife, mom and friend is being a speaker/storyteller to women and aspiring entrepreneurs on faith and business, business strategies and technology.

LaToya will deliver a fun and insightful, yet practical look at building, growing and scaling a business is the key to success and freedom. Entrepreneurs often find themselves stuck in one area or another in business. We will be sharing our proprietary GRO2W Model which will show you how email marketing and business process automation can change how you operate your business.

In this Session You will Learn:

• The five steps and processes that will give you a new lens for every action to you take in your business
• How to maintain interest with a potential lead even after the first “no”
• How to create systems in your business to work smarter and not harder
• Learn the art of marrying your customers to generate repeat sales and referrals

You will have lots of takeaways, actionable tasks and definitely transform how you look at your businesses and your customers.