Margaret Croom

Margaret Croom is the Director of Digital Marketing for eWomenNetwork. She has been working in the technology space for nearly 30 years. Prior to becoming the Director, she personally worked with over 226 brick and mortar businesses increasing their online presence and providing a shop local experience for the City of Oklahoma and the Oklahoma Visitors bureau. Previous to serving small businesses, she has been a coach and mentor for Startup Weekend, provided senior account management skills for several startup companies. She has executive produced and directed marketing for two television programs on local FOX affiliates in and around Houston, Texas. She started her career as a systems consultant with EDS on the Enron Account in Houston.

Margaret has a degree in Information Technology, interned for IBM and was a tester from WYSIWIG (what you see is what you get), the basis of Microsoft Word and WordPress technology as we know it today.

She has two young adult sons who are in college and graduate school. She lives in Dallas, Texas with her husband Mike, who is an EHS Engineer for Honeywell.

Your audience is out there! You must know where they hang out. It’s a very deliberate process and with the amount of people who are online all the time, your audience is out there bigger than you ever imagined. You just need to know how to find them without a lot of trial and error.

Take home and apply:

1. Who is your audience?
2. Where are they? What do they do?
3. Who are the key influencers in your field? What motivates them to talk about others?
4. How to use your voice to command respect.
5. Reach out and join your audience in their communities.
6. Do you have a solution to your audience’s issues?
7. What does your audience search for online?
8. While your genius self solves problems, who is doing your marketing online?
9. Target your audience via social platforms.
10. Give first, share always … and you will get all the audience you need!