Scott Parker is Vice President of Client Success for Social Factor, where he orchestrates strategy, media, analytics and client service, and delivers results that consistently exceed client expectations. Prior to Social Factor, Scott spent 10 years with Warren Douglas Advertising, the largest full-service agency in Fort Worth. Starting as a summer intern at the agency, Scott advanced to Senior Vice President of Marketing Innovation, managing a diverse set of disciplines, including brand strategy, digital marketing, analytics and insights, public relations, social media, and media buying. His broad range of client experience includes Tyson Foods, BRIANNAS Fine Salad Dressings, Essilor of America (makers of Transitions, Varilux, Crizal, Xperio UV, and Nikon Eyes eyeglass lenses), Traulsen Refrigeration, Advisor Group (formerly AIG), Fort Bend ISD, HCA North Texas, TXU Energy, First Financial Bank, and Texas Ballet Theater. Scott holds an MBA from the SMU Cox School of Business and an MA from the SMU Meadows School of the Arts. He currently lives in Benbrook with his wife and three children.

During this 90-minute, hands-on workshop, you’ll learn how to use social media to drive awareness, engagement and revenue for your brand. We’ll cover the key elements of a social media strategy, including how to identify your brand’s target audiences and how to reach them on social media with compelling content designed to inspire action. We’ll talk about what makes for great social media content, how to engage social audiences to build advocacy, and how to use social media advertising to reach and convert. Finally, we’ll cover what elements of your social media presence you can measure and analyze to track your progress and optimize for best results. Throughout the workshop, we’ll use case studies from our own client work to illustrate these ideas. We’ll close by taking questions from the audience.

• Build a social media strategy to guide your efforts
• Reach your target audiences on social media
• Drive awareness, engagement and revenue
• Engage in a way that drives loyalty and advocacy
• Use advertising to drive reach and conversion
• Measure and optimize

As Social Factor’s Senior Digital Strategist, Stephanie specializes in developing and executing digital marketing strategies that deliver bottom-line business results for clients. Prior to joining Social Factor, Stephanie was Senior Manager of Digital at Golin, overseeing social media strategy for Cisco, Toyota and Petsmart Charities. Before joining Golin, Stephanie was lead community manager and content strategist at American Airlines, helping drive key messages for the airline through its bankruptcy, rebranding and merger with US Airways. In 2010, Stephanie founded the Social Media Club of Fort Worth. She speaks regularly at industry events on digital marketing best practices.