Trenesa, globe-trotting marketing communications and content strategist, leads campaign architecture for prestige to mass consumer products and brands. No stranger to the hot seat and landmines, Trenesa also led crisis communications strategy for the American Red Cross to UN-affiliated indigenous producer negotiations. From well-known influencers to low interest category Consumer Packaged Goods, Trenesa harnesses the power of strategic messaging to raise a brand’s voice in noisy competitive landscapes. Most recently, Trenesa served as the Global VP of Communications and Strategic Alliances at the Estée Lauder Companies responsible for leading marketing communications and influencer strategy for prestige skin care brands Origins Natural Resources and Darphin Paris. Notable campaigns include globally launching the groundbreaking integrative skin-care philosophy of Dr. Andrew Weil for Origins™ and the social media driven, millennial-centric Original Skin™ “quarter life crisis” franchises. Trenesa serves on several Boards and is a go-to public speaker on various professional forums. She lives with her husband and two awesome kids in the NYC area.
From the Mouths of Millennials – Ushered into the workforce but stripped of their complexity to watered-down stereotypes of entitled and impetuous 20-somethings, our panel will share insights on this misconception. And, as millinnepreneuers, they will lend depth and dimension to this workforce to enlighten on advantages, and even some disadvantages, of their generation.
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